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MOBILE CONTENT WRITERS - BLOGOSHPERE |
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| Archived Blog May 21 - May 31 Web Theory & Lost |
 Blog Homebase Blog Archive 5/31/2007 Is Winking Linking Web 2 Cells? 5/25/07 PR 2.0 Tricks Revealed 5/24/07 Lost Clues in Cell Phone 5/22/07 Twit Happens 5/21/07 Is Web Expression the Best Web Developing Software? |
May 31, 2007Is Winking Linking Web 2 Cells?By Lynn WalfordI was searching the web and clicked upon Winksite, which states, "Winksite makes it easy to publish mobile websites and build simple social connections via mobile phones." Users sign up for a free website with a profile in order to connect with friends or meet. It appears that this is one of the many apps that is trying to give web addicted users a similar "hook-up" experience on their phones. Will they hook-up or hang up? I'm going to wink-up and let you know what happens. ;) |
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May 25, 2007PR 2.0 Tricks RevealedBy Lynn WalfordSome PR companies are using tactics that appear to generate buzz through "viral techniques" that are not real news. I'm trying to track down one story right now to see how they created such a big response. I was talking to a PR person from a different company who suggested that they were placing stories on blogs. She commented that when stories are broken on blogs by the NY Times PR companies should be contacting them. I smell something going on that I think may have to do with RSS feeds where a story from one small source gets duplicated over and over again. Forum Posts not from Forum Members In the meantime, I discovered something while a writing story earlier this year about an online virtual life game. Their PR rep placed a notice on forum related to the game that was really a news release. It appeared that she was just a forum member, however, I recognized her name and her company. Gamers probably would have no idea where the information came from. Literary Allusions This story from the posh L.A. PR group, had other elements that should be a wake up call to the media. They hire MFA's to write their news releases which read like fine literature. The stories are so fascinating and complete, journalists take the stories almost verbatim, interview a few people and pass on the story. No Background Checks from Media I actually researched the history of the product and found a major legal matter in another country that led to the downfall of a whole operation including cease and desist orders as well as the swindling of a little old lady in Beverly Hills. The NY Times, however, did the same story the rest of the media wrote. I found one "nay-sayer" was e-threatened by the game provider. My editor, who was also gamer choose not to cover all the facts of the story. My discoveries were never fully revealed to the public. The good news is that I did get paid. public relations, tricks |
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May 24, 2007Lost Clues in Cell PhoneBy Lynn WalfordLast night, I watched the final episode of "Lost." A clue to when the scenes with Jack were happening was his cell phone model. The crash was supposed to happen on September 22, 2004. The model phone Jack was using did not look like phone that was available before 2004. If I knew about cars, I could also figure out what year cars he was driving, but I can't do that . I was therefore able to realize that the scenes were happening after Jack got off the island. |
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May 22, 2007Twit HappensBy Lynn WalfordI'm a little late on the Twitteratti explosion because I was busy doing things.... Twitterers send out bulk e-mail or text messages with a brief 140 character description of what they are doing. I'm going to try it out and see what happens. If you are concerned about what I am doing at any moment you can check my profile at http://twitter.com/MobiWriter. |
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May 21, 2007Is Web Expression the Best Web Developing Software?By Lynn WalfordI'm enough of a power user that I can figure out any software invented, the hard part is figuring out how to get it to do what I want and if it will do it. My graphic designer friends keep telling me to use Dreamweaver. In its early versions I attended a seminar on it and it way very graphical. I'm a text person with lots of DTP experience. Yes FrontPage limited my options, but I could use it with almost no training. The use of cascading style sheets (CSS) as layers although showing a lot of potential, stopped me in my path when it appeared that I could only program in absolute values with no way to center the entire page. I also worried about how it would appear on wireless phones. The videos online at the Microsoft website helped however, the searchable knowledgebase did not include text online. Therefore, I couldn't get precise answers. I've got calls out and will be doing research to figure out if I really need at separate .mobi site and what language would be best for most mobile devices. In the mean time, I had to give up some design concerns to make my life easier. I do like the use of a Templates and am using the CSS for every page in this site. It kind of reminds me of the first version of Ventura Publisher! If I did not already know that program, the learning of Web Expression would have been a lot more difficult. I was able to make it so that that the links were not underlined but was unable to figure out to make some links on the same page underlined while others were not. It may require individual underline codes which would slow down the whole process. Today, I'm surprised that there is no blog template or blog feature that I have found yet. I'm still wishing there was a way to put text on picture with a link. We'll see if that is easier when I get the whole Expression Suite. Yes, I would recommend that FrontPage owners upgrade to Web Expression. Whether graphic designers and developers should give up on CS3 - check back later after I use this program for a longer time. |
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